AI-powered customer experience measurement for CalMac Ferries.
CalMac Ferries Limited (CFL) seeks a supplier to provide a customer experience measurement solution that includes technology, a full customer research framework, and AI-driven analysis to generate actionable summaries of customer feedback. The procurement covers the supply of a SaaS platform and associated services. The buyer is a Scottish ferry operator serving island communities. No specific qualifications or set-asides are mentioned. The contract value is not disclosed, but the scope suggests a medium-scale engagement.