Safer Road Users Media

Kent County Council has awarded a contract for media buying services to support safer road users campaigns. The procurement covers the planning and purchasing of media placements to promote road safety initiatives across the region. The contract was awarded under a framework agreement, indicating a pre-established supplier relationship. The buyer serves the public of Kent, aiming to reduce road accidents and improve safety. No specific qualifications or set-asides are mentioned, but the framework suggests prior vetting of suppliers.