Brand guardianship agency for Transport for Wales.
Transport for Wales (TfW) seeks a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual brand. The supplier will provide expert insight and strategic leadership to strengthen and elevate TfW's brand, ensuring consistency and measurable impact across all touchpoints. Core services include strategic brand direction, branded customer experience development, brand guardianship, creative development, and cross-agency collaboration. The contract supports TfW's long-term brand strategy and vision of becoming Wales' favourite way to travel.