Direct award for executive digital leadership programme using proprietary methodologies.
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Hywel Dda University Health Board (HDUHB) seeks to award a contract to Adapt2Digital for an Executive Digital Leadership Development Programme. The programme aims to develop leadership capabilities for digital transformation, focusing on strategic thinking, change management, and innovation. Adapt2Digital is identified as the sole supplier due to its proprietary methodologies (Modern Mindset Theory, The Dilyn Way™, The Power of ONE) and exclusive digital-leadership profiling tools. The contract is a direct award without competition, justified by the supplier's unique intellectual property and 15+ years of public-sector experience. The programme is structured within an approved budget, emphasizing value for money and long-term organizational benefit.