UK participation at international menswear trade shows to promote British textiles.
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The Department for Business & Trade is directly awarding a contract to deliver UK participation at key international menswear trade shows, including Chicago Collective (August 2026), Pitti Uomo, Paris Fashion Week (January 2027), and Milano Unica. The objective is to promote British textiles and drive export growth under the 'Made in UK: Sold to the World' campaign. The contract covers logistics, stand design, and coordination for UK exhibitors. No specific qualifications or set-asides are mentioned, but the direct award suggests a tailored approach. The scale involves multiple shows across the US and Europe over a one-year period.