Campaign to promote Irish language learning in English-medium schools.
The Department of Education (Ireland) seeks a supplier to design and deliver a communications campaign promoting the benefits of learning Irish in English-medium schools. The campaign should target parents, students, and school communities, using a mix of digital, print, and broadcast media. The contract is for a fixed duration with a budget estimated between €100,000 and €1,000,000. Suppliers must demonstrate experience in public sector communications campaigns and audience engagement.