Media buying and planning call-off for VisitBritain.
Some language patterns suggest this RFP may be written for a specific incumbent vendor. Review qualification requirements and brand-specific terms carefully before committing bid resources.
The British Tourist Authority (t/a VisitBritain/VisitEngland) awards a call-off contract for strategic media buying and planning services under GCA's RM6364 Media and Creative Services Lot 1. The contract covers media strategy, planning, and buying. No further details on scope, requirements, or value are provided. The award was made without prior publication, suggesting a single tender action.