Media agency for Asturias tourism campaign in American market.
The Government of the Principality of Asturias, through its tourism promotion body, seeks a media agency to design, plan and develop a media plan aimed at positioning Asturias as a tourist destination in the American market. The contract includes market analysis, creative strategy, media buying, and performance monitoring. The duration is not specified but likely covers a campaign period. Bidders must demonstrate experience in international tourism marketing and media planning. The value is not disclosed.