Framework agreement for media strategy and planning for German armed forces.
The Federal Office of Bundeswehr Equipment, Information Technology and In-Service Support (BAAINBw) is procuring a framework agreement for lead agency services covering media strategy and media planning. The contract involves developing and implementing media strategies, media planning, and possibly media buying for the German armed forces. The duration is likely multi-year given the framework structure. Bidders must demonstrate experience in media strategy and planning, particularly for large-scale or public sector clients. The value is not specified but likely significant due to the scope and duration.